Representing Fit. Green. Happy.®
A Senior Study
Fit. Green. Happy.®, a lifestyle and phrase coined by the company Mountain Challenge, encourages the community to stay healthy, environmentally friendly, and create a happier lifestyle for themselves. In this project, I created a new visual identity for Fit. Green. Happy.® along with merchandise that features the new visual identity for Fit. Green. Happy.® followers to represent the lifestyle and to spark the conversation with people who are not aware of the lifestyle. T-shirts, stickers, water bottles, coffee mugs, and tote bags are essential products to promote this idea other than word of mouth. These five products can also support sustainability by being reusable, created with recycled materials, and/or durable materials that will not harm the environment with excessive waste.
Design projects and work from Mountain Challenge Internship